Updated October 1, 2026 · LootCue Editorial Team
Funko vs ShopTo.net
What sets them apart
| Compare | ||
|---|---|---|
| Brand or store | Brand | Store |
| Price from | $3.49 | £28.99 |
| Return window | 30 daysHigher | 14 days |
| Markets | US, CA, MX, GB, GG, IM, JE, IE, AT, BE, BG, HR, CY, CZ, DK, EE, FI, FR, DE, GR, HU, IT, LV, LT, LU, MT, NL, NO, PL, PT, RO, SK, SI, ES, SE, CH, AECovers more | GB, DE, FR, US, AT, BE, IE, IT, NL, PT, ES |
| Officially licensed only | Yes | Not confirmed |
Same on both: Pre-orders (Yes).
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Key differences
- Funko scores higher overall: 9.6 vs 9.3.
- Return window is higher at Funko: 30 days vs 14 days.
- Support channels: only ShopTo.net offers Chat, Phone.
- Products: only Funko offers Vinyl figures, Action figures, Plush.
- Products: only ShopTo.net offers Game keys, Gift cards, Game subscriptions.
- Franchises: only Funko offers Marvel, Star wars, Harry potter.
- Markets: only Funko offers CA, MX, GG.
Our verdict on each
Funko
Funko suits fans who want officially licensed collectibles and preorder access from the same company across many fandoms. A 30 days return window from delivery gives room to open a piece, judge it and send it back, and a fan rewards program keeps repeat buying moving.
ShopTo.net
ShopTo.net suits gamers buying console and PC keys, and also carries gift cards, top-ups and subscription time, with codes landing in your account after purchase and pre-orders charged only at dispatch. Physical orders ship from the UK with no delivery charge in the mainland and a 14 day return window.
Score breakdown
| Area | Funko | ShopTo.net |
|---|---|---|
| Cost | 9.9A sale-section price of $3.49 plus free delivery from $65 shape the cost of a first order. | Not confirmed |
| Offer | 9.3HigherWide catalogue of vinyl figures, action figures, plush and more, drawn from anime, video games, marvel and more, with preorders for new drops. | 9.2Covers PC, PlayStation, Xbox and Switch with keys, codes, gift cards and top-ups, and pre-orders are charged only at dispatch. |
| Trust | Not confirmed | 9.4ShopTo.net operates as an authorised reseller and shows eligible countries on each product page, so region-locked codes are clear before you pay. |
Positions in our rankings
| Ranking | Funko | ShopTo.net |
|---|---|---|
| Anime figures | 11 of 47 | 2 of 47 |
| Statues, action figures and collectibles | 20 of 64 | 2 of 64 |
| Blind boxes and designer toys | 10 of 48 | 2 of 48 |
Licences and countries
| Country | Funko | ShopTo.net |
|---|---|---|
| Headquarters | United States | Jersey |
A third option
Large has return window at 30 to 100 days, against 30 days for Funko and 14 days for ShopTo.net.
Large reviewSources behind this comparison
Funko
- funko.com: 6 facts, checked October 1, 2026
- investor.funko.com: 4 facts, checked October 1, 2026
ShopTo.net
- shopto.net: 11 facts, checked October 1, 2026
Every fact side by side
| Fact | Funko | ShopTo.net |
|---|---|---|
| Products | Vinyl figures, Action figures, Plush, Blind boxes | Game keys, Gift cards, Game subscriptions, In game currency, Dlc |
| Franchises | Anime, Video games, Marvel, Dc, Star wars, Harry potter, Disney, Horror, Sci fiCovers more | Anime, Video games, Dc, Horror |
| Legal entity | Not confirmed | TradeTo Ltd |
| Headquarters | United States | Jersey |
| Founded | Not confirmed | 2006 |
| Support channels | Help centre, Email, Community | Email, Chat, Phone, Help centre, CommunityCovers more |
Fandom merchandise stores
| Fact | Funko | ShopTo.net |
|---|---|---|
| Departments | Anime merch, Comics, Figures, Game merch, Band merch, Posters and art, Apparel, Mystery boxes, Plush | Not confirmed |
| Free delivery threshold | $65 | Not confirmed |
| Loyalty scheme | Yes | Yes |
Where each stands against the rest
| Fact | Funko | ShopTo.net | Median |
|---|---|---|---|
| Return window | 30 daysat the median | 14 daysbelow the median | 30 days |
Median across 39 listed brands.
Pros and cons
Funko
Pros
- The products are officially licensed, so characters carry the approval of the studios and publishers behind the shows.
- A fan rewards program gives repeat buyers perks, now in a simpler design that is easier to track and use.
- Shelves are grouped into anime merch, comics, figures and more, so a hunt can start by fandom or by format rather than by scrolling a long flat list.
Cons
- The $3.49 figure comes from a marked-down Mystery Pocket Pop! Rudolph the Red-Nosed Reindeer in the sale section, so it reflects a discount rather than a standard shelf price.
- Free delivery starts at $65, so a small basket still pays postage at checkout.
- Returns close 30 days after delivery, which is tight when a preorder arrives late or a piece turns up damaged.
ShopTo.net
Pros
- Digital purchases appear in your account as soon as the order is confirmed, so there is nothing to wait for in the post.
- Members take a discount off the site price at checkout and collect points on what they spend.
- Nothing is added at checkout, and delivery within the mainland UK carries no charge.
Cons
- Codes are region locked under the suppliers' requirements, so the eligible countries printed on the product page decide whether the game will run for you.
- A faulty digital code has to be reported inside a fixed window after purchase, and that clock runs regardless of how long the product expiry lasts.
- Pre-orders are charged at dispatch, which keeps your card committed until a release date the publisher sets.
Who each suits
Funko
Who it suits
- Collectors building a shelf across many fandoms who would rather buy from a single supplier.
- Fans who chase release-day drops and want preorder access before a run sells through.
- Repeat buyers who value a rewards program and a stated return window.
Who should look elsewhere
- Shoppers who want to talk a problem through on the phone, since the support mix leans on written channels.
- Buyers chasing a permanently low price, since $3.49 is a reduced sale price rather than a standard shelf figure.
ShopTo.net
Who it suits
- Players on console or PC who want digital keys, gift cards and top-ups gathered in one basket.
- Fans of plush collectibles in anime, video game and horror worlds who want their keys from the same site.
- Shoppers who would rather reach a person on live chat, email or the phone when a code misbehaves.
Who should look elsewhere
- Buyers who need codes that are not region locked, since eligible countries are listed on each product page.
- Readers who shop purely by the lowest digital price, since the lowest figure shown on the site sits on the plush range rather than on a game key.
Country by country
| Country | Funko | ShopTo.net |
|---|---|---|
| Austria | Yes | No |
| Belgium | Yes | No |
| Bulgaria | Yes | No |
| Canada | Yes | No |
| Croatia | Yes | No |
| Cyprus | Yes | No |
| Czechia | Yes | No |
| Denmark | Yes | No |
8 of 37 countries where either is available.
Questions about each
Funko
What does a Funko piece cost when it is marked down?+
A Mystery Pocket Pop! Rudolph the Red-Nosed Reindeer is reduced to $3.49 in the sale section, so that figure belongs to a single discounted item. Full-price releases sit above it. For a buyer weighing price at entry, treat the sale number as a one-off and budget more for a standard release piece.
When does shipping become free?+
Free shipping starts at $65. Below that order value, postage is charged at checkout, so an inexpensive figure still carries a delivery fee. The practical move is to add a small extra item to clear the threshold and keep the delivery free.
ShopTo.net
What can I buy on ShopTo.net?+
It sells game keys, gift cards, game subscriptions and more from one account, so console and PC shoppers can find a code, a card or a top-up without opening a second site. Pre-orders are supported, and they are not charged until the product is dispatched.
Which platforms does ShopTo.net cover?+
The catalogue spans PC, PlayStation, Xbox and Nintendo Switch, and each code activates only on the platform it was sold for. Digital purchases show up in your account once the order is confirmed, so there is no disc to wait for.