Top Toy review
Updated October 1, 2026 · LootCue Editorial Team · Facts checked October 1, 2026
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Our verdict
Top Toy suits collectors who want licensed blind boxes, plush and vinyl figures from the same seller, with preorders on upcoming drops and member points on repeat orders. A random box from a blind bag series costs $7, and after-sales support has to be requested within 5 days of the item arriving.
Key facts
- Best for
- Blind-box hunters who want licensed pieces and an easy entry at $7.
- Brand or store
- Brand (Source, checked October 1, 2026)
- Pre-orders
- Yes (Source, checked October 1, 2026)
- Officially licensed only
- Yes (Source, checked October 1, 2026)
- Price from
- $7 (Source, checked October 1, 2026)
- Return window
- 5 days (Source, checked October 1, 2026)
- Markets
- US, CA, JP, TH, GB, AU (Source, checked October 1, 2026)
- Legal entity
- TOP TOY E-commerce K.K. (Source, checked October 1, 2026)
- Headquarters
- Japan (Source, checked October 1, 2026)
- Founded
- 2020 (Source, checked October 1, 2026)
- Support channels
- Email, Help-centre, Community (Source, checked October 1, 2026)
- Products
- Blind boxes, Plush, Vinyl figures, Designer toys
- Franchises
- Anime, Video games, Marvel, Dc, Disney
- Official website
- gotoptoy.com
Fandom merchandise stores
- Return window
- 5 days (Source, checked October 1, 2026)
- Free delivery threshold
- $69 (Source, checked October 1, 2026)
- Loyalty scheme
- Yes (Source, checked October 1, 2026)
- Pre-orders
- Yes (Source, checked October 1, 2026)
- Officially licensed only
- Yes (Source, checked October 1, 2026)
- Markets
- US, CA, JP, TH, GB, AU (Source, checked October 1, 2026)
- Legal entity
- TOP TOY E-commerce K.K. (Source, checked October 1, 2026)
- Headquarters
- Japan (Source, checked October 1, 2026)
- Founded
- 2020 (Source, checked October 1, 2026)
- Support channels
- Email, Help-centre, Community (Source, checked October 1, 2026)
- Departments
- Anime merch, Figures, Mystery boxes, Plush
Apps and profiles
- Elsewhere
- X
Pros and cons
Pros
- Licensed IP runs across the catalogue, so the character you collect is the genuine article rather than a copy.
- Preorders run on upcoming drops, so you can reserve a piece before it ships rather than chase it after release.
- A random box from a blind bag series costs $7, which keeps trying the format cheap.
- Standard shipping is free worldwide on orders over $69.
- The catalogue covers blind boxes, plush, vinyl figures and more, so a themed shelf can be built without jumping between sellers.
Cons
- Orders under $69 carry a shipping charge, so a cheap random box ends up costing more at checkout.
- Top Toy was founded in 2020, so its trading record is shorter than that of makers that have run for decades.
Ready to try Top Toy?
Scored 8.9 / 10 by LootCue.
Who it suits
- Fans of a specific anime, game or film property who want the licensed version of that character.
- Buyers who prefer to reserve a drop early and pay when the piece ships.
Who should look elsewhere
- Collectors who need a generous return window, since support has to be requested within 5 days of delivery.
- Shoppers planning a large order of display pieces, since a random box from a blind bag series costs $7 and the bigger figures cost more.
- Buyers who need a phone line, since support runs on email, help centre and community and no phone number is listed.
What it does well
Licensing and timing are the parts that hold up. The characters are officially licensed, so what arrives is the genuine article rather than a lookalike, and preorders run on upcoming drops, letting you reserve a figure before it ships instead of hunting for it after release. That is the whole window for opening a case, and a parcel that travels a long way eats into it before you have even opened the box.
Who runs it
The operator behind the shop is TOP TOY E-commerce K.K., registered in Japan, and the site presents itself as a brand rather than a marketplace of outside sellers, so listings come from the company itself. It was founded in 2020, which makes its trading record shorter than that of long-established toy makers, though the licensing relationships are already in place. A query goes out in writing by email, and a help centre and a community channel carry the rest of the support load.
How Top Toy compares
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Where Top Toy is available
- Available
- Everywhere except Belarus, Cuba, Guam, Iran, North Korea, Puerto Rico, Russia, Syria, Virgin Islands, U.S.
Countries from the brand (Source, checked October 1, 2026)
Frequently asked questions
What does a blind box cost at Top Toy?+
The entry figure is $7, taken from the Great Power Fortune Cat blind bag series of mystery mini figures, and each box there is a random pull. Larger vinyl figures and gift boxes sit above that figure. Standard shipping is free worldwide on orders over $69, so a small basket still pays shipping.
Which countries does Top Toy ship to?+
Deliveries currently cover 6 countries including the United States, Canada and Japan, so check your country before filling a basket. The operator is TOP TOY E-commerce K.K., registered in Japan, and orders travel internationally from there. Standard shipping is free above $69 and charged below it, which matters for small orders of blind boxes.
Is there a membership or points scheme?+
Top Toy runs a membership scheme: orders earn points and those points turn into discounts on later purchases. A random box from a blind bag series costs $7, so points land on the cheap end of the shelf as well as on the display pieces.
Can I pre-order a figure before it releases?+
Preorders run on upcoming drops, so you can reserve a piece before it ships instead of chasing it after release. The characters are officially licensed, which makes reserving early sensible, and the shop has traded since 2020, so new series and older catalogue lines sit side by side.
Is Top Toy a brand or a marketplace?+
The site presents itself as a brand rather than a marketplace of outside sellers, so the listings come from the company itself. The operator is TOP TOY E-commerce K.K., registered in Japan, and it was founded in 2020. You are buying from the brand rather than from many third parties.
Which characters can I find?+
Licensing is part of the offer, and the roster spans anime, video games, marvel and more. Items arrive with licences from the IP owners, which matters when you want a named character, because a licensed piece is the genuine article rather than a lookalike. Preorders on upcoming drops mean a new series can be reserved before release.
How is the shop organised?+
Listings are grouped so you can browse by category, and the shop lists anime merch, figures, mystery boxes and more. That lets you build a themed order without jumping between separate sellers. The random pulls sit at the cheap end of the shelf, with larger gift boxes and vinyl pieces at the dear end.
Sources
- gotoptoy.com checked October 1, 2026
Backs: Founded, Franchises, Officially licensed only, Pre-orders, Products, Departments
“TOPTOY was founded by Sun Yuanwen... Since 2020, his vision has been to build more than just a toy company”
- gotoptoy.com/collections/under-15-collection/products.json checked October 1, 2026
Backs: Price from
“Great Power Fortune Cat Blind Bag Series Mystery Mini Figures, ONE BOX(RANDOM), price 7.00”
- gotoptoy.com/pages/about-us checked October 1, 2026
Backs: Brand or store
“Founded in December 2020, TOPTOY is dedicated to building a world-class, trendy toy brand in China, focusing on blind boxes, building blocks, and figurines.”
- gotoptoy.com/pages/faqs checked October 1, 2026
Backs: Loyalty scheme, Support channels
“Earn membership points to get discounts”
- gotoptoy.com/pages/returns-refunds-policy checked October 1, 2026
Backs: Return window
“For blind boxes, plush toys, and figures, you can request after-sales support within 5 days of receiving the item”
- gotoptoy.com/pages/shipping-delivery checked October 1, 2026
Backs: Free delivery threshold, Markets
“We offer free standard shipping for orders over $69 worldwide”
- gotoptoy.com/pages/specified-commercial-transactions-law checked October 1, 2026
Backs: Headquarters, Legal entity
Compiled from 7 source pages, checked October 1, 2026. We did not open an account.