Updated October 18, 2026 · LootCue Editorial Team
Plaza Japan vs Sanrio
Plaza Japan
Higher score in this comparison
Sanrio
Plaza Japan vs Sanrio: the differences
| Compare | Plaza JapanReviewSee alternativesSee alternatives | SanrioReviewSee alternativesSee alternatives |
|---|---|---|
| Brand or store | Store | Brand |
| Price from | €3.60 | $6 |
| Return window | 7 days | 30 daysHigher |
| Markets | AU, GB, NZ, SG, US | US, MX, CA |
| Pre-orders | Yes | Not confirmed |
Same on both: Officially licensed only (Yes).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Plaza Japan scores higher overall: 9.3 vs 9.2.
- Return window is higher at Sanrio: 30 days vs 7 days.
- Products: only Plaza Japan offers Scale figures, Prize figures, Chibi figures.
- Products: only Sanrio offers Blind boxes.
- Franchises: only Plaza Japan offers Video games, Marvel, Dc.
- Markets: only Plaza Japan offers AU, GB, NZ.
- Markets: only Sanrio offers MX, CA.
Our verdict on each
Plaza Japan
Plaza Japan is a Japanese collectibles and model retailer. Its catalogue examples include a Takara Tomy BEYBLADE X set, a Blokees Flash plastic model and a Good Smile Company Void figure. These listings show the range of collectible formats available to compare.
Sanrio
Sanrio suits fans who want licensed merchandise rather than a fan-made copy, and every piece here comes from the company that owns the characters. Buyers weighing the trade-off should know that returns run 30 days of receipt and cover current merchandise in its original condition and packaging.
Score breakdown
| Area | Plaza Japan | Sanrio |
|---|---|---|
| Cost | 9.8Higher | 9.2The entry point quoted for blind boxes is $6, and the rest of the range is priced item by item. |
| Offer | 8.9 | 9.2HigherThe menu groups anime merch, apparel, figures and more, so there is more to browse than the plush most fans arrive for. |
| Trust | 9.1 | Not confirmed |
Availability and regulation
| Country | Plaza Japan | Sanrio |
|---|---|---|
| Headquarters | Japan | United States |
How they place
| Ranking | Plaza Japan | Sanrio |
|---|---|---|
| Anime figures | 17 of 47 | 22 of 47 |
| Statues, action figures and collectibles | 25 of 64 | 31 of 64 |
| Blind boxes and designer toys | 15 of 48 | 22 of 48 |
| Anime, manga and comics shops | 15 of 34 | 19 of 34 |
| Game, band and pop-culture merch | 45 of 75 | 50 of 75 |
| Japanese snack and mystery boxes | 5 of 20 | 7 of 20 |
Every fact side by side
| Fact | Plaza Japan | Sanrio |
|---|---|---|
| Products | Scale figures, Prize figures, Action figures, Vinyl figures, Chibi figures, Statues, Model kits, Plush | Plush, Blind boxes, Vinyl figures, Statues, Action figures |
| Franchises | Anime, Video games, Marvel, Dc, Star wars, Sci fiCovers more | Anime |
| Legal entity | Not confirmed | Sanrio, Inc. |
| Headquarters | Japan | United States |
| Founded | 2004 | Not confirmed |
| Support channels | Email, Phone, Help centre | Email, Phone, Help centre |
Fandom merchandise stores
| Fact | Plaza Japan | Sanrio |
|---|---|---|
| Departments | Figures, Anime merch, Manga, Plush, Game merch, Japanese snack boxes | Anime merch, Apparel, Figures, Mystery boxes, Plush |
| Free delivery threshold | Not confirmed | $50 |
Trading card shops
| Fact | Plaza Japan | Sanrio |
|---|---|---|
| Card games | Pokemon, Yugioh, One piece, Lorcana, Digimon | Not confirmed |
Where each stands against the rest
| Fact | Plaza Japan | Sanrio | Median |
|---|---|---|---|
| Return window | 7 dayslowest quarter | 30 daysat the median | 30 days |
Median across 51 listed brands.
Pros and cons
Plaza Japan
Pros
- A Takara Tomy BEYBLADE X BX-53 All-in-One Set is listed.
- A Blokees DC Legend Edition Flash plastic model is listed.
- A Good Smile Company POP UP PARADE SP Void figure is listed.
Sanrio
Pros
- Run by Sanrio, Inc. and licensed, so what you buy is the brand's own stock rather than a fan copy.
- Returns are accepted within 30 days of receipt for current merchandise in its original condition and packaging.
- The range runs across plush, blind boxes, vinyl figures and more under the same roof, so figures and plush come from a single seller.
Cons
- Returns require current merchandise in original condition and packaging, so anything opened falls outside the 30 days window.
- Delivery covers the United States, Mexico and Canada, so readers elsewhere have to source the goods another way.
- Support runs on email, phone and help centre, with no live chat listed for a quick answer.
Who each suits
Plaza Japan
Who it suits
- Shoppers looking across several collectible formats in one retailer catalogue.
Sanrio
Who it suits
- Collectors who want licensed Sanrio goods rather than fan reproductions.
- Gift buyers who want a clearly stated returns window rather than a discretionary policy.
- Fans of the house characters, since listings pair names like Hello Kitty and Cinnamoroll with outside crossovers.
Who should look elsewhere
- Readers outside the store's delivery markets, who would rather buy from a seller in their own country.
- Collectors who want pre-owned or graded pieces, since this is the brand's own shop for its own merchandise.
Country by country
| Country | Plaza Japan | Sanrio |
|---|---|---|
| Canada | No | Yes |
| Mexico | No | Yes |
| United States | No | Yes |
Questions about each
Sanrio
Is this the official store, or a reseller?+
This is the brand's own store rather than a fan shop or a marketplace, and the operator behind it is Sanrio, Inc. For a collector that settles the authenticity question before price matters, because the goods come from the company that owns the characters themselves.
What do things cost?+
Blind boxes are the cheapest way in, and the entry point quoted for them is $6. Vinyl figures, plush and statues each carry their own price, and sale pricing appears on parts of the range, so a figure that looks cheap this week may not be next week. Check the item page before budgeting for a run of blind boxes.
Is delivery free, and where does it ship?+
Standard shipping is free on orders over $50, and the site states that for US orders. The store delivers to the United States, Mexico and Canada, plus US military bases and US territories, so a buyer in another country will need a forwarder or a local seller. Check the threshold before checkout, since it changes the arithmetic on a small order.
What can I send back, and for how long?+
Returns are accepted for current merchandise in its original condition and original packaging within 30 days of receipt, unless otherwise noted. An unopened piece in its box qualifies, while a used or repackaged one does not, so the window helps when the item goes back as it arrived. Some lines carry their own notes, so read the item page before a large order goes out.
Other options to compare
Other matchups
Plaza Japan
Sanrio