Updated October 1, 2026 · LootCue Editorial Team
The Minifigure Store vs Top Toy
What sets them apart
| Compare | Top Toy ReviewSee alternativesSee alternatives | |
|---|---|---|
| Brand or store | Store | Brand |
| Price from | £5.95 | $7 |
| Return window | 30 daysHigher | 5 days |
| Markets | GB | US, CA, JP, TH, GB, AUCovers more |
Same on both: Pre-orders (Yes), Officially licensed only (Yes).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- The Minifigure Store scores higher overall: 9.0 vs 8.9.
- Return window is higher at The Minifigure Store: 30 days vs 5 days.
- Support channels: only The Minifigure Store offers Phone.
- Support channels: only Top Toy offers Community.
- Founded is lower at The Minifigure Store: 2013 vs 2020.
- Products: only The Minifigure Store offers Action figures, Model kits.
- Products: only Top Toy offers Vinyl figures, Designer toys.
- Franchises: only The Minifigure Store offers Star wars, Harry potter.
- Franchises: only Top Toy offers Anime.
- Markets: only Top Toy offers US, CA, JP.
Our verdict on each
The Minifigure Store
The Minifigure Store suits UK buyers after officially licensed LEGO minifigures, sets and merchandise, with preorders available while a set is still to come. Delivery turns free once a basket passes £50, which pulls larger orders down and makes collecting a themed run cheaper.
Top Toy
Top Toy suits collectors who want licensed blind boxes, plush and vinyl figures from the same seller, with preorders on upcoming drops and member points on repeat orders. A random box from a blind bag series costs $7, and after-sales support has to be requested within 5 days of the item arriving.
Score breakdown
| Area | The Minifigure Store | Top Toy |
|---|---|---|
| Cost | 9.3Entry price sits at £5.95 and free delivery starts above £50, so baskets clear shipping sooner. | 9.4HigherEntry figure of $7 on blind bag mini figures, free standard shipping over $69. |
| Offer | 9.0HigherOfficially licensed LEGO minifigures, sets and merchandise, preorders, and 30 days to send an order back. | 8.9Preorders on upcoming drops, membership points on repeat orders, and catalogue entry at $7. |
| Trust | 8.3HigherA named UK trading company, Ingenuity Incorporated Ltd, trading since 2013, with support on email, phone and help centre. | 8.0Officially licensed characters, a named operator TOP TOY E-commerce K.K., and a trading history from 2020. |
Choosing between them
Pick The Minifigure Store if trust and return window matter most.
Pick Top Toy if markets matter most.
Where they rank in our lists
| Ranking | The Minifigure Store | Top Toy |
|---|---|---|
| Statues, action figures and collectibles | 38 of 64 | 43 of 64 |
| Blind boxes and designer toys | 29 of 48 | 36 of 48 |
| Japanese snack and mystery boxes | 11 of 20 | 15 of 20 |
Licences and countries
| Country | The Minifigure Store | Top Toy |
|---|---|---|
| Headquarters | United Kingdom | Japan |
A third option
Large has return window at 30 to 100 days, against 30 days for The Minifigure Store and 5 days for Top Toy.
Large reviewEvery fact side by side
| Fact | The Minifigure Store | Top Toy |
|---|---|---|
| Products | Action figures, Model kits, Plush, Blind boxes | Blind boxes, Plush, Vinyl figures, Designer toys |
| Franchises | Star wars, Harry potter, Dc, Marvel, Disney, Video games | Anime, Video games, Marvel, Dc, Disney |
| Legal entity | Ingenuity Incorporated Ltd | TOP TOY E-commerce K.K. |
| Headquarters | United Kingdom | Japan |
| Founded | 2013Lower | 2020 |
| Support channels | Email, Phone, Help centre | Email, Help centre, Community |
Fandom merchandise stores
| Fact | The Minifigure Store | Top Toy |
|---|---|---|
| Departments | Figures, Mystery boxes, Plush | Anime merch, Figures, Mystery boxes, PlushCovers more |
| Free delivery threshold | £50 | $69 |
| Loyalty scheme | Not confirmed | Yes |
Where each stands against the rest
| Fact | The Minifigure Store | Top Toy | Median |
|---|---|---|---|
| Return window | 30 daysat the median | 5 dayslowest quarter | 30 days |
Median across 39 listed brands.
Pros and cons
The Minifigure Store
Pros
- The catalogue is officially licensed LEGO, holding minifigures, sets and merchandise rather than unofficial copies.
- Returns run 30 days, which gives room to open a sealed pack and still send the order back.
- Delivery turns free above £50, so a run of figures arrives without a postage line.
Cons
- Free delivery starts above £50, so smaller orders still carry postage.
- The £5.95 entry price belongs to a foil pack set, not to a minifigure order, so a figure-led basket lands higher.
- Returns ask for items in their original condition, so an opened pack is awkward to send back within 30 days.
Top Toy
Pros
- Licensed IP runs across the catalogue, so the character you collect is the genuine article rather than a copy.
- Preorders run on upcoming drops, so you can reserve a piece before it ships rather than chase it after release.
- A random box from a blind bag series costs $7, which keeps trying the format cheap.
Cons
- Orders under $69 carry a shipping charge, so a cheap random box ends up costing more at checkout.
- Top Toy was founded in 2020, so its trading record is shorter than that of makers that have run for decades.
Who each suits
The Minifigure Store
Who it suits
- UK buyers who want officially licensed LEGO minifigures, sets and merchandise from a single seller.
- Collectors chasing Star Wars, Harry Potter or Marvel minifigures who like to preorder new sets.
- Shoppers who can decide inside 30 days and send an order back if it is not right.
Who should look elsewhere
- Anyone ordering a cheap item, since free delivery starts above £50.
- Collectors who want a longer return window than 30 days.
- Readers shopping from overseas, as the business is based in the United Kingdom and its delivery is built around UK orders.
Top Toy
Who it suits
- Fans of a specific anime, game or film property who want the licensed version of that character.
- Buyers who prefer to reserve a drop early and pay when the piece ships.
Who should look elsewhere
- Collectors who need a generous return window, since support has to be requested within 5 days of delivery.
- Shoppers planning a large order of display pieces, since a random box from a blind bag series costs $7 and the bigger figures cost more.
- Buyers who need a phone line, since support runs on email, help centre and community and no phone number is listed.
Questions about each
The Minifigure Store
What does The Minifigure Store sell?+
The catalogue runs through action figures, model kits, plush and more, from collectable minifigures and small build sets to plush and foil packs, and it is officially licensed LEGO throughout. Sets can be preordered before release, so a themed shelf can be filled ahead of the release calendar.
What does a first order cost?+
Entry pricing on the site sits at £5.95 for a LEGO City Police Chase Foil Pack set, not for a minifigure order. Loose figures, preordered sets and merchandise carry their own prices, so a basket quickly moves past that starting point.
Top Toy
What does a blind box cost at Top Toy?+
The entry figure is $7, taken from the Great Power Fortune Cat blind bag series of mystery mini figures, and each box there is a random pull. Larger vinyl figures and gift boxes sit above that figure. Standard shipping is free worldwide on orders over $69, so a small basket still pays shipping.
Which countries does Top Toy ship to?+
Deliveries currently cover 6 countries including the United States, Canada and Japan, so check your country before filling a basket. The operator is TOP TOY E-commerce K.K., registered in Japan, and orders travel internationally from there. Standard shipping is free above $69 and charged below it, which matters for small orders of blind boxes.